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Marketing & Communications Highlights
The latest news from Destination DC's Marketing & Communications team.
- DDC’s The Arts District video series won Brand USA’s inaugural Video Storytelling Award at the U.S. Travel Association’s ESTO conference on Monday, Aug. 19. This project, spearheaded by the marketing team, has now taken home six awards in total, including the following:
- A Gold Telly for Best Branded Content
- A local Silver Addy for Best Online Video Series from the American Advertising Federation
- Two Silver Muses for Best Tourism Video and Best Travel Video
- A Silver Summit for Best Video Series/Campaign from the Summit International Creative, Marketing & Advertising Awards
- At Marketing Outlook Meeting on Aug. 27, DDC unveiled the “Stay Local DC” advertising campaign, which will encourage locals to explore staycation deals from hotels, attractions, restaurants and tour companies throughout the District during the winter travel season. Stay Local DC replaces the 10-year-old Date Nights DC. DDC will launch the campaign on Nov. 18 with geo-targeted email marketing, paid social and paid search, hotel deals and packages from members and a dedicated landing page on washington.org. In addition to its ad campaign announcement, DDC also shared that DC welcomed 23.8 million visitors in 2018, breaking the record for the ninth consecutive year. Resulting press coverage can be found in the Media Coverage section below.
- DDC has published a variety of fall content on washington.org. The Best of Fall landing page includes more than 60 things to do in September, seasonal activities and deals, must-see plays, museum exhibits and concerts, where to photograph fall foliage and much more. All pieces will be promoted through DDC’s social media channels.
- The Fall/Winter edition of the Official Visitors Guide will be in-market on Sept. 18 and online on Sept. 19. Distribution totals 250,000 copies. The guide will feature seasonal itineraries, upcoming events, a new neighborhood graphic, arts and culture highlights and listings for hundreds of hotels and restaurants.
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Marketing Outlook Meeting Coverage
- 23.8 Million People Visited DC Last Year, NBC Washington
- Record Number of Tourists in DC, FOX 5
- A Glimpse Inside The Reach at the Kennedy Center, A Look at “The REACH” at The Kennedy Center,
- DC domestic tourism on rise; international tourists drop sharply, WTOP
- D.C. took big hit on international visitors, especially from China, in 2018, Washington Business Journal
- D.C. registers record tourism in 2018 despite drop in international visitors, Curbed DC
- While A Record-Breaking 23.8 Million People Visited D.C. Last Year, Chinese Tourism Fell 25 Percent, DCist
- D.C. drew a record number of visitors in 2018, even as foreign travel fell, The Washington Post
- U.S. travel industry feels chill as Chinese tourists stay away, Xinhua News (China)
- Destination DC Announces Record 23.8 Million Visitors to Washington, DC in 2018, The Association Magazine
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Washington Parent featured a special pull-out section on family-oriented summertime fun in the nation’s capital.
Washington Parent, July 2019: Stay & Play
Allegory at Eaton Hotel was featured in Maxim’s rundown of cool new hotel bars.
Maxim, Aug. 13: Check Into These Cool New Hotel Bars
ShermansTravel ran this feature on hotels with outstanding views in the District.
ShermansTravel, Aug. 27: 11 Washington, D.C. Hotels with Amazing Rooftop Views
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A UK publication, Sunday Express, ran this extensive feature on DC on Aug. 18. Members mentioned include Bike & Roll and the Eaton Hotel.
Sunday Express, Aug. 18: Wheels turn at heart of Washington
Swiss journalist Odile Habel was a part of DDC’s United Switzerland trade familiarization tour this past May, which led to this five-page story in lifestyle magazine Sur La Terre (circulation: 10,000), adding up to an advertising value of more than $26,000.
Sur La Terre, Summer Issue: Cool Attitude á Washington
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DC and its appeal to bleisure travelers anchored the cover story in Meetings Today’s August issue.
Meetings Today, August 2019: Washington, D.C., Leads the Way Forward for U.S. Bleisure Travel
Smart Meetings frequently quoted DDC's Melissa Riley, vice president of convention sales and services, on the multitude of undiscovered gems for meeting planners in and around DC.
Smart Meetings, August 2019: Diamonds in the Rough: Nation’s Capital and Nearby Region Boast Undiscovered Gems for Planners